01
Capture Buyer Attention
Keep prospective buyers engaged with Bonita Bay through a polished, community-focused property search instead of sending them to generic third-party real estate websites.
Strategic Real Estate Portal Proposal
Elevating the Bonita Bay Real Estate Experience
A dedicated, community-branded real estate platform designed to attract buyers, promote every listing, support residents and strengthen relationships with the Realtors who market Bonita Bay.
The Opportunity
Buyers are already searching. Bonita Bay should control the experience.
Real estate is often the first meaningful point of contact between a prospective resident and the Bonita Bay community. Buyers want more than a basic list of available homes. They expect accurate inventory, intuitive search tools, market information, community context and an easy way to connect with the person representing each property.
A dedicated Bonita Bay real estate portal creates one trusted destination for that experience. It keeps buyers focused on Bonita Bay, gives every listing greater visibility and reduces the need for Association staff to manually maintain real estate information.
The portal does not compete with Realtors. It promotes their listings,
clearly identifies the listing agent and directs every buyer inquiry to
the appropriate Realtor or homeowner.
02
Promote Every Listing
Automatically display active, pending, sold, open house and rental inventory from the MLS without requiring manual listing updates from Association staff.
03
Strengthen Realtor Relationships
Give listing agents a professional platform that promotes their inventory, displays their contact information and sends inquiries directly to them.
04
Support Residents
Give homeowners access to built-in For Sale By Owner and For Rent By Owner tools while Club Properties handles subscriptions, support and billing.
This image is presented as an example of the potential design direction
and user experience. The final portal would be customized around Bonita
Bay's approved branding, photography, content and project goals.
Example Experience
Designed to feel like Bonita Bay, not a generic real estate website.
The final experience would combine Bonita Bay's lifestyle and brand presentation with the search tools buyers need to make informed decisions.
1
Community-Specific Branding
Design, imagery, messaging, typography and colors tailored specifically to Bonita Bay.
2
Easy Property Discovery
Powerful search filters, interactive maps, open houses, sold properties and automated property alerts.
3
Integrated Community Story
Connect available real estate with the lifestyle, amenities and character that make Bonita Bay distinctive.
Proven Buyer Engagement
Club real estate portals generate meaningful, highly targeted traffic.
The example below reflects 12 months of activity from an area Club Properties website. The numbers demonstrate that visitors are not simply landing on the site. They are actively browsing listings and exploring multiple pages.
118,762
Page Views
10,089
Active Users
11.77
Views Per User
Nearly twelve pages viewed per user indicates strong engagement. Visitors are searching properties, comparing inventory, monitoring market activity and returning as listings change.
Analytics shown are from an existing area Club Properties portal and
are provided as an example of potential audience reach and engagement.
Individual results vary by community, inventory and market conditions.
Realtor Relationships
Promote the professionals who promote Bonita Bay.
Realtors play an important role in introducing buyers to Bonita Bay. The portal helps create stronger, more productive relationships by giving their listings additional exposure through an official community-focused resource.
Every listing supports the listing agent.
Each MLS property detail page prominently displays the listing brokerage and listing agent's contact information.
When a buyer requests information, the inquiry is directed to the listing Realtor. Club Properties and the Association do not intercept, redistribute or sell those leads.
Inquiries submitted through resident For Sale By Owner or For Rent By Owner listings are delivered directly to the homeowner.
Prospective Buyer Visits the Bonita Bay Real Estate Portal
↓
Buyer Views an MLS or By Owner Property
↓
MLS Inquiry Goes Directly to the Listing Realtor
By Owner Inquiry Goes Directly to the Homeowner
Platform Capabilities
Everything buyers expect, without adding work for the HOA.
The portal is hosted, maintained and fully supported by Club Properties / Profile Your City, Inc. Bonita Bay staff will not be responsible for managing MLS listings, handling resident subscriptions or providing technical support.
Custom Bonita Bay website design
Automatic active MLS listings
Pending and sold property displays
Community open house feed
Rental property integration
Interactive map search
Detailed property search filters
Community market statistics
Email property alerts
Listing agent contact information
Direct Realtor lead delivery
Resident By Owner marketing tools
Mobile-responsive experience
Hosting and security
Ongoing software updates
Technical and resident support
Staff training
Analytics and activity reporting
Built-In Resident Tools
More marketing options for residents. No administrative burden for Bonita Bay.
For Sale By Owner
Residents may promote a home for sale through a professional property detail page within the Bonita Bay real estate portal. Interested buyers contact the homeowner directly.
For Rent By Owner
Residents may advertise available rentals through the same community-branded platform and receive renter inquiries directly.
By Owner tools are built into the platform and are not optional.
Participating residents are billed monthly or annually directly by
Profile Your City, Inc. There is no cost to residents who do not advertise,
and Bonita Bay is not responsible for billing, subscriptions or support.
Experience & Credibility
Trusted by private clubs and lifestyle communities.
Club Properties has extensive experience creating and supporting real estate portals for private clubs and residential communities.
Audubon
Bearspaw Country Club
Colonial Country Club
Crown Colony
Eagle Creek Golf & Country Club
Esplanade Golf & Country Club
Estero Country Club
Fiddlesticks Country Club
Frenchman's Reserve
Hammock Beach Club
Hampton Hall
Heritage Oaks Golf & Country Club
Heritage Palms Golf & Country Club
Kensington Golf & Country Club
Naples Lakes Country Club
Olde Cypress
Pelican Marsh Golf Club
Pelican Preserve
Shadow Wood Country Club
Stonebridge Country Club
Stoneybrook Golf & Country Club
Talis Park
The Club at Olde Cypress
The Dunes of Naples
The Forest Country Club
The Oaks Club
The Quarry
Treviso Bay
TwinEagles
Vanderbilt Country Club
Vasari Country Club
Venice Golf & Country Club
West Bay Club
Wildcat Run Golf & Country Club
Wilderness Country Club
Windstar on Naples Bay
Worthington Country Club
Wyndemere Country Club
Wycliffe Golf & Country Club
Project Investment
A fully supported real estate platform at a straightforward cost.
Initial Design & Development
$2,000
Includes customized design, page framework, MLS integration, configuration, testing, initial content setup, staff review, training and launch.
Monthly Service
$299 per month
Includes website hosting, MLS data feeds, maintenance, technical support, platform updates, staff assistance and ongoing system enhancements.
This proposal is provided for review purposes only. Should Bonita Bay
Community Association choose to proceed, Profile Your City, Inc. will
provide a formal service agreement through Adobe Sign.
Frequently Asked Questions
Clear answers for the Association and its residents.
Who receives buyer inquiries?
The listing agent or homeowner. MLS inquiries are directed to the listing Realtor. By Owner inquiries are delivered to the homeowner.
Does the HOA have to manage listings?
No. The site is fully supported by Club Properties / Profile Your City, Inc.
Is there any cost to residents who are not advertising?
No. Residents are charged only when they choose to purchase a By Owner advertising subscription.
Who supports the website?
Club Properties / Profile Your City, Inc. provides hosting, technical support, maintenance and platform assistance.
How are By Owner listings billed?
Monthly or annually, directly to the participating homeowner.
Does the portal replace the existing HOA website?
No. The real estate portal would be linked from the Bonita Bay HOA website and operate as a dedicated real estate resource.
How long does implementation take?
An initial live preview is generally completed within approximately 30 days of project approval.
Does Bonita Bay have to route or manage buyer leads?
No. Inquiries are automatically delivered to the appropriate listing Realtor or homeowner.
Give buyers a better way to discover Bonita Bay.
A dedicated Club Properties portal gives Bonita Bay a stronger real estate presence, provides valuable support to residents and Realtors, and creates a more effective path from property search to transaction.
Prepared for Review by Bonita Bay Community Association
